If you're planning a trip over international waters anytime soon, be sure to keep your eyes peeled for the new Ferrari Stores, developed in a partnership with the Italian leader in accessories, bags and cosmetics - ABC SpA. As the partners announced the TFWA Tax Free World Exhibition at Cannes earlier this month, a line of luggage, clothing and Ferrari accessories will soon become an expectation at Duty Free shops.
Feature items include suitcase, leather...
Ferrari caused quite the stir at the Paris Motor Show this weekend, and it wasn't because of the handful of production models at the booth. No, it was because of the partial model the Ferrari team arrived with: a carbon fiber chassis for the forthcoming successor to the Enzo Ferrari.
Before we get to that, let's talk about the models on display at the booth through the end of the show, which runs...
There's no doubt that the new Ferrari lineup is meant to be gawked at. Whether it's cruising through the streets of the greater Dallas area, or if it's lined up and on display at an international auto show somewhere around the world. And we certainly couldn't help but stare at the 964 Ferraris that took to the Silverstone race track in the United Kingdom earlier this month.
That's right - nearly...
Some cars are just destined to be classics, and through the years, Ferrari has done an excellent job keeping up. Nearly every car they turn out is a classic, and we have little doubt that in the not-too-distant future, we'll be talking about how many millions of dollars a new Ferrari F12berlinetta pulled in at an auction. For now, however, we'll happily report about some of the rarest Ferrari classics.
Take, for example...
Concours d'Elegance directly translates to "a competition of elegance," and refers to an annual event that occurs at Pebble Beach in California every year. It's arguably the most luxurious auto show in the world, featuring new and classic models from the world's most lauded auto manufacturers. For the 62nd annual show, Ferrari has plans to pull the covers off the F12berlinetta for the very first time in North America...
In 2007, Ferrari hosted a record-setting parade that involved 490 classic and new Ferrari models at the Silverstone Circuit in England. Earlier this year, the set the record for the most Ferrari F40s in one place at the Silverstone Classic, with 60 versions of the 25-year-old supercar lined up on the track. And this year, their goal is re-set their first record, at Silverstone, with over 1,000 Ferrari models.
The Silverstone Racing Circuit is...
Every year, Ferrari enthusiasts gather in Europe for a driving tour through the country to celebrate the Ferrari 250 GTO. This year was particularly important, as it was the car's 50th anniversary - and since there are only 39 Ferrari 250 GTO models in existence, it's an annual event that garners quite a bit of attention. And some of the drivers are pretty famous - Pink Floyd drummer Nick Mason and JCB Boss, Sir Anthony...
Do you ever notice that new Ferrari vehicles somehow look fast even when they're sitting completely still? It's this sensuous body style and dynamic appearance that draws many die-hard Ferrari enthusiasts in. Sadly, Boardwalk Ferrari must share that the venerable man responsible for creating this classic Ferrari look has passed away: Sergio Pininfarina.
In terms of marketing, social media sites like Facebook are integral to increasing brand awareness. So as you can imagine, when Ferrari hit a remarkable 8 million fans on its Facebook page, the automaker was more than a little pleased.