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About Boardwalk Ferrari serving Dallas, Texas
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Welcome to Boardwalk Ferrari, a renowned Ferrari dealership located in Plano, Texas. As part of the esteemed Boardwalk Auto Group, Boardwalk Ferrari has established itself as a premier destination for Ferrari enthusiasts and luxury car buyers in the Dallas area and beyond. Boardwalk Ferrari was recently named a 2022 Cavallino Award Winner as well as the 2025 Cars.com Ferrari Dealer of the Year in the State of Texas.Â
Ferrari is known for its relentless pursuit of innovation and pushing the boundaries of automotive engineering. Each Ferrari vehicle is a testament to the brand's unwavering commitment to combining cutting-edge technology with unparalleled design and aerodynamics. From their powerful engines to their precision handling and aerodynamic prowess, Ferrari vehicles are renowned for delivering an exhilarating driving experience. Design plays a crucial role in every Ferrari model. The distinctive styling of a Ferrari combines elegance, aggression, and aerodynamic efficiency. From the iconic curves to the bold sculpting, every angle and line of a Ferrari reflects a harmonious blend of aesthetics and function. The interiors of Ferrari cars are meticulously crafted, using premium materials and incorporating advanced technologies to create a luxurious and immersive driving environment.
Boardwalk Ferrari takes great pride in its selection of pre-owned Ferrari models, consistently offering some of the finest late-model, low-mileage vehicles available in North America. The dealership's dedication to quality ensures that customers can trust the integrity and condition of the pre-owned Ferrari cars they purchase. At Boardwalk Ferrari, customers can expect a knowledgeable and passionate team of experts who are deeply familiar with the Ferrari brand. Our staff members are well-versed in the technical aspects, performance features, and history of Ferrari vehicles, enabling them to provide personalized guidance and support to customers throughout the buying process.
With a deep commitment to the Ferrari performance legacy, Boardwalk Ferrari offers an exceptional ownership experience. The dealership goes beyond simply selling cars by organizing a range of events, including racing events, rallies, concorsos, and lifestyle experiences. These events allow Ferrari owners and enthusiasts to immerse themselves in the Ferrari culture and community, creating lasting memories and connections.
As part of the larger Boardwalk Auto Group, Boardwalk Ferrari benefits from the group's strong reputation and commitment to excellence. Boardwalk Auto Group is known for its dedication to delivering exceptional customer service and top-quality vehicles. This association adds further credibility and assurance to customers seeking a trusted Ferrari dealership.
Whether you're a Ferrari enthusiast, a collector, or someone in search of automotive excellence, Boardwalk Ferrari in Plano provides an unparalleled experience. From the moment you step into the dealership, you'll be surrounded by the allure of the Ferrari brand and the expertise of a team that shares your passion.
Visit Boardwalk Ferrari in Plano, Texas, to explore their exquisite inventory, experience their exceptional customer service, and embark on an unforgettable journey into the world of Ferrari.
Boardwalk Ferrari Racing - Ferrari Challenge North America Racing Series
What is Ferrari Challenge? Ferrari Challenge is the longest continuously-running, one-make racing series in the world. Ferrari Challenge is the ONLY Factory Ferrari Challenge Series in North America. What this means, is that all racing events are organized by Ferrari North America, through select Authorized Franchised Ferrari Dealers. Although an amateur racing series, it is professionally sanctioned by IMSA (International Motor Sports Association).Â
There are a total of 3 Ferrari Challenge Series around the globe: Ferrari Challenge North America, Ferrari Challenge Asia-Pacific, and Ferrari Challenge Europe. At the end of the season, one champion will be crowned in each class of each respective series, as well as one World Champion in each driver classification (determined at the World Finals or Finali Mondiali).
Perhaps the ultimate Ferrari ownership experience, consider the following summary:
Who: You, the Ferrari owner.Â
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What: Racing your Ferrari Challenge car against other Ferrari owners in their Ferrari Challenge cars on the finest, most-storied race tracks in North America.
Where: The finest and most-storied tracks in North America, typically 5 or 6 weekends per year, with the World Finals typically held in Europe, to determine a World Champion!
So, Ferrari Challenge is a racing series, yes. Perhaps that is a bit of an oversimplification. Ferrari Challenge is an EXPERIENCE! Much like concorso events, rallies and other events designed for the exclusive benefit of Ferrari owners, Ferrari Challenge is a Ferrari-only lifestyle event too. In addition to the on-track activities, there are a host of activities for the whole family to enjoy. There are rare vehicles on display, kids' area with junior activities at each event, and typically junior cars on a smaller, enclosed course! The main gathering point at each event is the luxurious Ferrari VIP Hospitality area, a climate-controlled, fully-catered area with luxurious accommodations for all attendees. The Ferrari Challenge is most certainly not just a race weekend, not even close! We are talking about Ferrari racing, so expect it to be the Ferrari of racing experiences.
The Ferrari Challenge Series is intended for the exclusive benefit of Ferrari owners wishing to race, as you must own your Ferrari Challenge car (and NOT be a professional driver), in order to enter a Ferrari Challenge event (this is in line with the spirit of the series). All Ferrari Challenge cars, currently the 458 Challenge EVO, are factory built alongside the 458 road cars, and professionally prepared and maintained. Don't worry, there are three classes within the series to accommodate all skill levels. Ferrari Challenge really does embrace sportsmanship, as drivers are competitors, rather than combatants! Â
Boardwalk Ferrari has been involved in Ferrari Challenge for over a decade, even capturing the North American Dealer Championship. Please drop us a line with any information requests - this includes attending as a spectator, or entering to race your very own Ferrari Challenge race car. Boardwalk Ferrari is on hand at each Ferrari Challenge race, so rest assured we have the experience and knowledge to get you there, whether in the driver's seat, or luxurious VIP Hospitality. Boardwalk Ferrari Motorsports Manager, Nathan Dunning can answer any questions you may have at Motorsports@BoardwalkAG.com.