There are two Ferrari Museums in Italy. One is in Modena, Italy and the other in Maranello, Italy. Both museums set records for the number of visitors they managed to garner as of this November, 2017. From the beginning of this year through November, an excess of 500,000 Ferarri fans have attended both museums in total! That marks over a 12% increase since November, 2016!
Attendance At The Museo Enzo Ferrari
"Museo Enzo Ferrari", located in Modena, Italy, enjoyed the most significant annual growth of both Ferrari Museums. This Ferarri museum got 150,000 visitors, representing a 19% growth rate over last year's total attendance.
Attendance At The Ferrari Museum in Maranello
The number of people visiting the Ferrari Museum in Maranello increased roughly 8% this year. Total visitors to this Italian museum topped 350,000!
Sales of tickets for both museums has stayed relatively constant, and makes up about a fifth of the total sales. All in all, these record-setting museums prove that Ferrari's presence as a global supercar leader is as strong as ever!