When you think of the companies Apple and Ferrari what comes to mind? We're willing to guess that some of our Ferrari fans out in Dallas might have said industries leaders, quality companies, or extremely innovative. Here at Boardwalk Ferrari we won't discredit any of those statements however, our favorite Italian automaker was found to be the most powerful brand in the world by BrandFinance Global 500.
BrandFinance Global 500 measures the success of businesses that are in the business-to-consumer and business-to-business sectors. By looking at things like the bottom line, margins, brand affection, brand loyalty, and revenue generated per average customer, BrandFinance is able to determine which brand is the most powerful.
We are excited that our favorite Italian automaker when compared to other companies that are industry leaders in their respective segment was found to be the best overall brand. Having earned the coveted number one spot above Apple we couldn't be prouder and this win only illustrates how satisfied our customers are.
"It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence. Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them," commented Ferrari Chairman Luca di Montezemolo.1
If you have any questions or would like to come get a closer look at any of our new or previously owned Ferrari vehicles, please contact us. We are just down the road at 6300 International Parkway in Plano, TX 75093.