In terms of marketing, social media sites like Facebook are integral to increasing brand awareness. So as you can imagine, when Ferrari hit a remarkable 8 million fans on its Facebook page, the automaker was more than a little pleased.
How did Ferrari celebrate this tremendous feat? In a way that only Ferrari can of course. The automaker put pedal to the medal and wrote out "8,000,000" in rubber using a stunning red Ferrari 458 Italia. How's that for originality?
While other brands might mark the 8-million milestone with a standard status relaying their appreciation, Boardwalk Ferrari can't help but smile at the powerful automakers unique approach. In case anyone doesn't believe it possible to write out such a large number in rubber, Ferrari put the whole thing on video. Simply head to YouTube.com and search for "Ferrari is a leader on social networks" to witness all the adrenaline-pumping twists and turns as the 458 Italia spells out its achievement on the road.
Haven't started "following" Ferrari on Facebook yet? If this is the case, Boardwalk Ferrari strongly recommends you do so. Not only does the automaker's page provide a hub to connect with fellow brand lovers but it serves as the first stop for all new Ferrari information.
Of course, if you're looking for the latest news surrounding new Ferrari models, you can also stop by Boardwalk Ferrari at 6300 International Pkwy Plano, TX 75093 anytime. You won't find any burnt rubber messages written on our lot but you will find a knowledgeable team of brand representatives ready to help assist with anything you need.